Carmiña Villegas
design and decoration
The signature of Carmiña Villegas was always the identity of the brand. After 20 years in the market, this brand needed to evolve to communicate what it really is: sophisticated products of excellent quality.
From her signature, a typographic drawing was developed and became the new logo. From the new typography the monogram was born and these elements are accompanied by the visual language formed by hand-drawn drawings, with organic lines.
The new identity generated significant growth in sales and greater recognition at the national level.
A sophisticated and dynamic identity at the same time.
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Project created with Estudio Indice