Leitmotiv

Art school

Leitmotiv — Leading art school in Colombia, focused on developing the skills and competencies of people interested in creative professions.

The identity of the school arose from two concepts:
Explore: go around a place to know it or discover what is in it.
Motiv: repeating pattern.

The logo is built from the exploration of a geometric shape that moves, rotates, straightens, repeats itself forming the word Leitmotiv.

Likewise, visual language occurs through the exploration of forms and the generation of patterns or leitmotivs.

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